Effect of virtual community involvement on new product development : case studies on Indonesian online commerce companies
Suciwati Nursiam, Putu Wuri Handayani and Ida Ayu Kadek Trisnaty
| Year of publication: |
2016
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|---|---|
| Authors: | Nursiam, Suciwati ; Handayani, Putu Wuri ; Trisnaty, Ida Ayu Kadek |
| Published in: |
International journal of business information systems : IJBIS. - Olney, Bucks. : Inderscience Enterprises, ISSN 1746-0972, ZDB-ID 2193362-5. - Vol. 22.2016, 4, p. 397-421
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| Subject: | e-commerce | virtual community | new product development | social media | speed to market | product quality | product differentiation | customer fulfilment | PLS-SEM | Social Web | Social web | Produktentwicklung | New product development | Produktqualität | Product quality | Electronic Commerce | E-commerce | Kundenintegration | Customer integration | Produktdifferenzierung | Product differentiation | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011636583