Effect of watermarks as visual cues for guiding consumer choice : an experiment with restaurant menus
Nicolas Guéguen; Céline Jacob; Renzo Ardiccioni
| Year of publication: |
2012
|
|---|---|
| Authors: | Guéguen, Nicolas ; Jacob, Céline ; Ardiccioni, Renzo |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 31.2012, 2, p. 617-619
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Gastronomie | Restaurant industry | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009503258