Effective destination user-generated advertising : matching effect between goal framing and self-esteem

Lilei Wang, Ziqi Guo, Guang-yu Zhang, Xing'an Xu

Year of publication:	2022
Authors:	Wang, Lilei ; Guo, Ziqi ; Zhang, Guangyu ; Xu, Xing'an
Published in:	Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 92.2022, p. 1-13
Subject:	Destination management \| Goal framing \| Self-esteem \| User-generated advertising \| Visit intention \| Werbewirkung \| Advertising effects \| Werbung \| Advertising \| Destinationsmanagement \| Konsumentenverhalten \| Consumer behaviour \| Urlaubsverhalten \| Holiday behaviour \| Prospect Theory \| Prospect theory \| Tourismusregion \| Tourism destination \| Tourismusmarketing \| Tourism marketing

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