Effective Reach and Frequency: Does It Really Make Sense?
| Year of publication: |
1994
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|---|---|
| Authors: | Cannon, Hugh M. ; Riordan, Edward A. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 34.1994, 2, p. 19-28
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