Effectiveness criteria for icons as tourist attractions : a comparative study between the United States and China
Liang Tang ; Alastair M. Morrison ; Xinran Y. Lehto; Sheryl Kline; Philip L. Pearce
| Year of publication: |
2009
|
|---|---|
| Authors: | Tang, Liang ; Morrison, Alastair M. ; Lehto, Xinran Y. ; Kline, Sheryl ; Pearce, Philip L. |
| Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 26.2009, 3, p. 284-302
|
| Subject: | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Celebrity-Werbung | Celebrity endorsement | Vergleich | Comparison | China | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003868759