Effectiveness of digital marketing and its value in new ventures
Raul Tarazona-Montoya, Carlos Devece, Carlos Llopis-Albert, Sergio García-Agreda
| Year of publication: |
2024
|
|---|---|
| Authors: | Tarazona-Montoya, Raul ; Devece, Carlos ; Llopis-Albert, Carlos ; García-Agreda, Sergio |
| Published in: |
International entrepreneurship and management journal. - Berlin : Springer Science+Business Media, ISSN 1555-1938, ZDB-ID 2191484-9. - Vol. 20.2024, 4, p. 2839-2862
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| Subject: | Clusters | Dental health | Digital marketing | Entrepreneurship | Organizational performance | Online-Marketing | Internet marketing | Unternehmenserfolg | Firm performance | Unternehmensgründung | Business start-up | Social Web | Social web | Entrepreneurship approach |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11365-024-00959-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015080680