Effectiveness of in-store displays in a virtual store environment
Year of publication: |
2010
|
---|---|
Authors: | Breugelmans, Els ; Campo, Katia |
Publisher: |
Leuven : Katholieke Univ. Leuven, Faculty of Business and Economics |
Subject: | Online-Handel | Online retailing | Marktanteil | Market share | Ladengestaltung | Store design | Virtuelle Realität | Virtual reality |
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