Effectiveness of location-based advertising and the impact of interface design
Dominik Molitor, Martin Spann, Anindya Ghose, and Philipp Reichhart
| Year of publication: |
2020
|
|---|---|
| Authors: | Molitor, Dominik ; Spann, Martin ; Ghose, Anindya ; Reichhart, Philipp Konstantin |
| Subject: | behavioral effects | interface design | location-based advertising | m-commerce | mobile advertising | mobile analytics | mobile pull | mobile push | Randomized field experiment | Mobilkommunikation | Mobile communications | Werbung | Advertising | Mobile Business | Mobile business | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Mobile Marketing | Mobile marketing | Konsumentenverhalten | Consumer behaviour | Mobiltelefon | Mobile phone | Mobile Anwendung | Mobile application | Feldforschung | Field research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/07421222.2020.1759922 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012262560