Effectiveness of some simple pricing strategies under varying expectations of competitor behavior
David E. Griffith ; Roland T. Rust
| Year of publication: |
1993
|
|---|---|
| Authors: | Griffith, David E. |
| Other Persons: | Rust, Roland T. (contributor) |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 4.1993, 2, p. 113-126
|
| Subject: | Preismanagement | Pricing strategy | Preiswettbewerb | Price competition | Erwartungsbildung | Expectation formation | Spieltheorie | Game theory | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001141824