Effects of entrepreneurial marketing on new ventures' exploitative and exploratory innovation : the moderating role of competitive intensity and firm size
Jan-Thomas Bachmann, Isabel Ohlies, Tessa Flatten
| Year of publication: |
2021
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|---|---|
| Authors: | Bachmann, Jan-Thomas ; Ohlies, Isabel ; Flatten, Tessa |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 92.2021, p. 87-100
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| Subject: | Innovation | Unternehmensgründung | Business start-up | Betriebsgröße | Firm size | Marketingmanagement | Marketing management | Entrepreneurship | Entrepreneurship approach | Industrieforschung | Industrial research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2020.10.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012490944