Effects of atmospherics on emotions and intention with respect to involvement in different shopping environments
Year of publication: |
2013
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Authors: | Loureiro, Sandra Maria Correia ; Koo, Dong-mo ; Ribeiro, Lara |
Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 23.2013, 4, p. 435-459
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Subject: | atmospherics | delight | shopping intention | involvement | emotions | Emotion | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Kundenzufriedenheit | Customer satisfaction | Ladengestaltung | Store design |
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