Effects of blue lighting in ambient and mobile settings on the intention to buy hedonic and utilitarian products
Gianluigi Guido, Luigi Piper, M. Irene Prete, Antonio Mileti, and Carla M. Trisolini
| Year of publication: |
February 2017
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|---|---|
| Authors: | Guido, Gianluigi ; Piper, Luigi ; Prete, M. Irene ; Mileti, Antonio ; Trisolini, Carla M. |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 34.2017, 2, p. 215-226
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| Subject: | Mobile Business | Mobile business | Licht | Light | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.20984 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011638748