Effects of Brand Logo Complexity, Repetition, and Spacing on Processing Fluency and Judgment
| Year of publication: |
2001
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|---|---|
| Authors: | Janiszewski, Chris ; Meyvis, Tom |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 28.2001, 1, p. 18-32
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