Effects of Capacity-Driven Service Experiences on Customer Usage Levels: Why Revenue Management Systems Are Due for Change

If you´ve ever been "bumped" from a flight - or had your seat downgraded from first class to coach - you have experienced revenue management, an approach whereby airlines (and other service firms) maximize revenue by systematically overbooking capacity, anticipating that customers will cancel or fail to show up.[...]

MoreLess

Year of publication:	2006
Authors:	Wangenheim, Florian v. ; Bayón, Tomás
Institutions:	Technische Universität <München> / Fakultät für Wirtschaftswissenschaften / Lehrstuhl für Dienstleistungs- und Technologiemarketing
Subject:	Management \| Luftfahrt \| Aerospace Industry \| Ertrag \| Kapazitätsmanagement \| capacity control

Check Google Scholar |

More access options

In German libraries (KVK)

I need help

Introduction
Revenue Management and Overbooking
Theoretical Basis
Dataset and Methodology
1. Obtain Prospensity Score for All Recipients and Nonrecipients
2. Match Participants With Nonparticipants
3. Evaluate the Quality of the Matching
4. Evaluate Conditional Differences-in-Differences
Results
Theoretical Discussion
Managerial Implications
Conclusion
Referances

Persistent link: https://www.econbiz.de/10005869913