Effects of co-branding on consumers' purchase intention and evaluation of apparel attritubutes
D. Gloria Wu and Laurence Chalip
| Year of publication: |
2014
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|---|---|
| Authors: | Wu, D. Gloria ; Chalip, Laurence Hilmond |
| Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 24.2014, 1, p. 1-20
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| Subject: | co-branding | purchase intention | apparel attributes | sportwear brand | fashion designer brand | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Bekleidung | Clothing | Mode | Fashion | Markenimage | Brand image | Bekleidungsindustrie | Clothing industry | Kaufmotiv | Consumer motivation | Marketingkooperation | Marketing cooperation | Textilhandel | Textile distribution | Kaufentscheidung | Purchase decision | Markenartikel | Brand |