Effects of consumer animosity on boycotts : the role of cognitive-affective evaluations and xenocentrism
Jiali Xie and Ho Jung Choo and Ha Kyung Lee
| Year of publication: |
2024
|
|---|---|
| Authors: | Xie, Jiali ; Choo, Ho Jung ; Lee, Ha Kyung |
| Subject: | Affective evaluation | Boycott | Brand animosity | Cognitive judgment | Xenocentrism | Konsumentenverhalten | Consumer behaviour | Konsumentenboykott | Consumer boycott | Markenimage | Brand image | Kognition | Cognition | Herkunftsbezeichnung | Designation of origin | Bewertung | Evaluation | Emotion | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JFMM-11-2022-0235 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014495501