Effects of consumer weight level and advertising appeals on consumer attitude toward food and advertisements
Year of publication: |
2015
|
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Authors: | Wei, Yujie ; Rickard, Mary Kay ; Brown, Cheryl |
Published in: |
Journal of food products marketing. - Binghamton, NY : Food Products Pr., ISSN 1045-4446, ZDB-ID 1132941-5. - Vol. 21.2015, 4, p. 426-441
|
Subject: | weight level | food types | emotional/informational appeals | food evaluation | advertising evaluation | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Lebensmittel | Food | Ernährungsindustrie | Food industry |
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