Effects of different types of framing in advertising messages on human decision behaviour
Birgit Burböck, Viktoria Kubli, Anita Maček, Vito Bobek
| Year of publication: |
2019
|
|---|---|
| Authors: | Burböck, Birgit ; Kubli, Viktoria ; Maček, Anita ; Bobek, Vito |
| Published in: |
International journal of diplomacy and economy. - Olney : Inderscience, ISSN 2049-0887, ZDB-ID 2727590-5. - Vol. 5.2019, 1, p. 27-41
|
| Subject: | framing effect | attribute framing | goal framing | advertising message | human choice behaviour | prospect theory | Prospect Theory | Prospect theory | Werbung | Advertising | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Experiment | Verhaltensökonomik | Behavioral economics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012020378