Effects of digital nudging on the adoption of APPs for value co-creation among online consumers
Shengnan Ren, Dawei Liu
| Year of publication: |
2024
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|---|---|
| Authors: | Ren, Shengnan ; Liu, Dawei |
| Published in: |
Information technology and management. - Dordrecht [u.a.] : Springer Science + Business Media B.V, ISSN 1573-7667, ZDB-ID 2035174-4. - Vol. 25.2024, 2, p. 161-172
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| Subject: | Digital nudging | Perceived ease of use | Perceived usefulness | Social benefit | Social media | Technology acceptance model | Trust | Ubiquitous connection | Social Web | Social web | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Social Marketing | Social marketing | Kundenintegration | Customer integration | Online-Handel | Online retailing | Mobile Anwendung | Mobile application | Vertrauen | Confidence |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10799-022-00371-x [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015080407