Effects of disruptive innovation on customer experience during product to platform leap
Sivakumar Arunkumar and C. Therasa, Aishwarya Ramesh
| Year of publication: |
2019
|
|---|---|
| Authors: | Arunkumar, Sivakumar ; Therasa, C. ; Ramesh, Aishwarya |
| Published in: |
International journal of business innovation and research. - Genève [u.a.] : Inderscience, ISSN 1751-0252, ZDB-ID 2271131-4. - Vol. 19.2019, 4, p. 490-508
|
| Subject: | disruptive innovation | product to platform leap | customer experience | Beziehungsmarketing | Relationship marketing | Innovation | Fertigungsprogramm | Master production schedule | Disruptive Innovation | Disruptive innovation | Innovationsmanagement | Innovation management | Produktentwicklung | New product development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBIR.2019.101653 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012144530