Effects of ethnic identity on perceived advertisers’ motives in values advocacy advertising
Yoon-Joo Lee, Yung-I Liu, Taejun (David) Lee
| Year of publication: |
2013
|
|---|---|
| Authors: | Lee, Yoon J. ; Liu, Yung-i ; Lee, Taejun |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 19.2013, 5, p. 583-604
|
| Subject: | ethnic identity | cultural cues | values advocacy advertising | Asian Americans | Kulturelle Identität | Cultural identity | Ethnische Gruppe | Ethnic group | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Soziale Werte | Social values |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Erratum enth. in: Vol. 20.2014 (Jan./Febr.)=No. 1, S. 95 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010233275