Effects of externalities and flow on perceived usefulness, satisfaction, and loyalty in mobile instant messaging promotion
Theresa Victory Gloria and Adrian Achyar
| Year of publication: |
December 2016
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|---|---|
| Authors: | Theresa Victory Gloria ; Achyar, Adrian |
| Published in: |
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal. - Depok : Management Research Center (MRC), Department of Management, Faculty of Economics, University of Indonesia, ISSN 2085-5044, ZDB-ID 2894978-X. - Vol. 8.2016, 2, p. 96-110
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| Subject: | mobile instant messaging | promotion | loyalty and satisfaction | flow experience | network externalities | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Mobilkommunikation | Mobile communications | Netzwerkökonomik | Network economics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011915506