Effects of face images and face pareidolia on consumers' responses to print advertising : an empirical investigation
Gianluigi Guido, Marco Pichierri, Giovanni Pino, Rajan Nataraajan
| Year of publication: |
2019
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|---|---|
| Authors: | Guido, Gianluigi ; Pichierri, Marco ; Pino, Giovanni ; Nataraajan, Rajan |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 59.2019, 2, p. 219-231
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| Subject: | Printwerbung | Print advertising | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Biometrie | Biometrics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.2501/JAR-2018-030 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012109430