Effects of framing on evaluation of comparable and noncomparable alternatives by expert and novice consumers
James R. Bettman ; Mita Sujan
| Year of publication: |
1987
|
|---|---|
| Authors: | Bettman, James R. |
| Other Persons: | Sujan, Mita (contributor) |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 14.1987, 2, p. 141-154
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001068369