Effects of Indirectly and Directly Competing Reference Group Messages and Persuasion Knowledge: Implications for Educational Placements
| Year of publication: |
2010
|
|---|---|
| Authors: | Ng, Sharon |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 47.2010, 1 (1.2.), p. 134-146
|