Effects of low price guarantees on consumer post-purchase search intention: The moderating roles of value consciousness and penalty level
| Year of publication: |
2005
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|---|---|
| Authors: | Dutta, Sujay ; Biswas, Abhijit |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 81.2005, 4, p. 283-292
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