Effects of marketing and relationship variables on service intermediaries' promotional program participation
Shih-Ping Jeng
| Year of publication: |
2008
|
|---|---|
| Authors: | Jeng, Shih-Ping |
| Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 28.2008, 3/4, p. 555-565
|
| Subject: | Marketingmanagement | Marketing management | Kostenanalyse | Cost analysis | Verhandlungstheorie | Bargaining theory | Lebensversicherung | Life insurance | Taiwan |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003751933