Effects of message appeal when communicating CSR initiatives
Luisa Andreu; Anna S. Mattila; Joaquin Aldás
| Year of publication: |
2011
|
|---|---|
| Authors: | Andreu, Luisa ; Mattila, Anna S. ; Aldás, Joaquin |
| Published in: |
Breaking new ground in theory and practice. - Wiesbaden : Gabler, ISBN 978-3-8349-3134-4. - 2011, p. 263-277
|
| Subject: | Corporate Social Responsibility | Corporate social responsibility | Öffentlichkeitsarbeit | Public relations | Marketingmanagement | Marketing management | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009380718