Effects of message framing, vividness congruency and statistical framing on responses to charity advertising
| Year of publication: |
2010
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| Authors: | Chang, Chun-Tuan ; Lee, Yu-Kang |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 29.2010, 2, p. 195-221
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