Effects of mobile direct experience on perceived interactivity and attitude toward smartphone applications
Juran Kim, Ki Hoon Lee and Charles R. Taylor
| Year of publication: |
2013
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|---|---|
| Authors: | Kim, Juran ; Lee, Ki Hoon ; Taylor, Charles Raymond |
| Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 23.2013, 3, p. 282-296
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| Subject: | mobile direct experience | direct experience | perceived interactivity | attitude | smartphone applications | Mobiltelefon | Mobile phone | Konsumentenverhalten | Consumer behaviour | Mobilkommunikation | Mobile communications | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zsfassung in chin. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010408105