Effects of Mode Shares on Mode Choice

This study considers the influence of the knowledge of existing mode shares on travelers mode choice. This contrasts with traditional mode choice models, where the main objective is to predict the overall mode shares as the aggregate of individual mode choices according to variables encompassing attributes of the modes, and characteristics of the travelers. In this study, a computer-administered adaptive stated preference survey is developed and applied to a sample of subjects selected from the University of Minnesota. The results indicate that the presence of mode shares in the mode choice model does influence the decision of travelers.