Effects of mood and argument strength on product evaluation in a personal sales conversation
Heribert Gierl and Silke Bambauer
| Year of publication: |
2006
|
|---|---|
| Authors: | Gierl, Heribert ; Bambauer, Silke |
| Published in: |
International advertising and communication : current insights and empirical findings. - Wiesbaden : Deutscher Universitäts-Verlag, ISBN 3-8350-0455-7. - 2006, p. 239-255
|
| Subject: | Kundenservice | Customer service | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Experiment | Deutschland | Germany |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003378130