Effects of multi-channel marketing on consumers' online search behavior : the power of multiple points of connection
Michel Laroche; Isar Kiani; Nectarios Economakis; Marie-Odile Richard
| Year of publication: |
2013
|
|---|---|
| Authors: | Laroche, Michel ; Kiani, Isar ; Economakis, Nectarios ; Richard, Marie-Odile |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 53.2013, 4, p. 431-443
|
| Subject: | Multikanalvertrieb | Multichannel strategy | Werbewirkung | Advertising effects | Werbeplanung | Advertising planning | Online-Recherche | Online search |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010245517