Effects of Multiplayer Videogame Contexts on Individuals Recall of In-Game Advertisements
| Year of publication: |
2012
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|---|---|
| Authors: | Dardis, Frank E. ; Schmierbach, Mike |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 13284459. - Vol. 18.2012, 1 (1.1.), p. 42-60
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