Effects of multiple endorsements and consumer-celebrity attachment on attitude and purchase intention
Jasmina Ilicic; Cynthia M. Webster
| Year of publication: |
2011
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|---|---|
| Authors: | Ilicic, Jasmina ; Webster, Cynthia M. |
| Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 19.2011, 4, p. 230-237
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| Subject: | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009308819