Effects of multiple psychological distances on construal and consumer evaluation : a field study of online reviews
Ni Huang, Gordon Burtch, Yili Hong, Evan Polman
| Year of publication: |
October 2016
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| Authors: | Huang, Ni ; Burtch, Gordon ; Hong, Yili ; Polman, Evan |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 26.2016, 4, p. 474-482
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| Subject: | Psychological distance | Construal level theory | Consumer evaluation | Online reviews | Konsumentenverhalten | Consumer behaviour | Bewertung | Evaluation | Persönlichkeitspsychologie | Personality psychology | Online-Handel | Online retailing | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jcps.2016.03.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011597866