Effects of new product preannouncement on purchase intention : from consumer perspective
Lijun Zhang and Meng Su
| Year of publication: |
2011
|
|---|---|
| Authors: | Zhang, Lijun ; Su, Meng |
| Published in: |
Nankai business review international. - Bingley : Emerald, ISSN 2040-8749, ZDB-ID 2549224-X. - Vol. 2.2011, 1, p. 48-63
|
| Subject: | Öffentlichkeitsarbeit | Public relations | Produktentwicklung | New product development | Konsumentenverhalten | Consumer behaviour | Ankündigungseffekt | Announcement effect |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009012294