Effects of nostalgic messages on ad persuasiveness : a meta-analysis
Ying Cheng and Xiaodi Yan
| Year of publication: |
2023
|
|---|---|
| Authors: | Cheng, Ying ; Yan, Xiaodi |
| Subject: | advertising | meta-analysis | Nostalgia | persuasion | Meta-Analyse | Meta-analysis | Werbung | Advertising | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Emotion |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2022.2064593 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014234023