Effects of odd pricing on price recall
Year of publication: |
1989
|
---|---|
Authors: | Schindler, Robert M. |
Other Persons: | Wiman, Alan R. (contributor) |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 19.1989, 3, p. 165-177
|
Subject: | Preismanagement | Pricing strategy | Theorie | Theory |
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