Effects of online consumer reviews on a dual-channel closed-loop supply chain with trade-in
Lu Xiao, Zhen-Song Chen, Kannan Govindan, and Mirosław J. Skibniewski
| Year of publication: |
2024
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|---|---|
| Authors: | Xiao, Lu ; Chen, Zhen-Song ; Govindan, Kannan ; Skibniewski, Mirosław J. |
| Published in: |
IEEE transactions on engineering management : EM ; a publication of the IEEE Engineering Management Society. - New York, NY : IEEE, ISSN 1558-0040, ZDB-ID 2021741-9. - Vol. 71.2024, p. 2168-2183
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| Subject: | Lieferkette | Supply chain | Konsumentenverhalten | Consumer behaviour | Betriebliche Kreislaufwirtschaft | Reverse logistics | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1109/TEM.2022.3167160 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015405782