Effects of online reviews and competition on quality and pricing strategies
Cui Zhao, Xiaojun Wang, Yongbo Xiao, Jie Sheng
| Year of publication: |
2022
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|---|---|
| Authors: | Zhao, Cui ; Wang, Xiaojun ; Xiao, Yongbo ; Sheng, Jie |
| Published in: |
Production and operations management : the flagship research journal of the Production and Operations Management Society. - London : Sage Publications, ISSN 1937-5956, ZDB-ID 2151364-8. - Vol. 31.2022, 10, p. 3840-3858
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| Subject: | Nash game | online reviews | optimal pricing | quality improvement | Preismanagement | Pricing strategy | Produktqualität | Product quality | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Spieltheorie | Game theory | Virales Marketing | Viral marketing | Nash-Gleichgewicht | Nash equilibrium | Online-Marketing | Internet marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/poms.13791 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013419408