Effects of partitioned country image in the context of brand image and familiarity: A categorization theory perspective
| Year of publication: |
1999
|
|---|---|
| Authors: | Lee, Dongdae ; Ganesh, Gopala |
| Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 16.1999, 1, p. 18-39
|