Effects of perceived luxury value and use of sustainable polyester on brand trust, perceived quality risk, and consumers' brand evaluation
Ken Kumagai and Shin'ya Nagasawa
| Year of publication: |
2023
|
|---|---|
| Authors: | Kumagai, Ken ; Nagasawa, Shin'ya |
| Published in: |
Journal of global fashion marketing : JGfM. - [Abingdon, Oxon] : Routledge, Taylor & Francis, ISSN 2325-4483, ZDB-ID 2669285-5. - Vol. 14.2023, 2, p. 123-142
|
| Subject: | bottle recycling | brand trust | luxury | perceived risk | sustainability | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Vertrauen | Confidence | Markenführung | Brand management | Risiko | Risk | Markenartikel | Brand | Kreislaufwirtschaft | Recycling |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/20932685.2022.2085594 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014290733