Effects of personalized recommendations versus aggregate ratings on post-consumption preference responses
Gediminas Adomavicius, Jesse C. Bockstedt, Shawn P. Curley, Jingjing Zhang
| Year of publication: |
2022
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|---|---|
| Authors: | Adomavicius, Gediminas ; Bockstedt, Jesse C. ; Curley, Shawn P. ; Zhang, Jingjing |
| Published in: |
MIS quarterly. - Minneapolis, Minn : MISRC, ISSN 2162-9730, ZDB-ID 2068190-2. - Vol. 46.2022, 1, p. 627-644
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| Subject: | Online product ratings | recommender systems | personalized ratings | aggregate ratings | recommendation bias | laboratory experiments | Personalisierung | Personalization | Experiment | Bewertung | Evaluation | Konsumentenverhalten | Consumer behaviour | Präferenztheorie | Theory of preferences | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.25300/MISQ/2022/16301 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013286254