Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis.
| Year of publication: |
1980
|
|---|---|
| Authors: | Bettman, James R ; Park, C Whan |
| Published in: |
Journal of Consumer Research. - University of Chicago Press. - Vol. 7.1980, 3, p. 234-48
|
| Publisher: |
University of Chicago Press |