Effects of prominence, involvement, and persuasion knowledge on children's cognitive and affective responses to advergames
Eva A. van Reijmersdal, Esther Rozendaal & Moniek Buijzen
| Year of publication: |
2012
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|---|---|
| Authors: | Reijmersdal, Eva A. van ; Rozendaal, Esther ; Buijzen, Moniek |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 26.2012, 1, p. 33-42
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| Subject: | Computerspiel | Video game | Werbung | Advertising | Zielgruppe | Target group | Kinder | Children | Werbewirkung | Advertising effects | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009490137