Effects of reactive capacity on product quality and firm profitability in an uncertain market
Year of publication: |
2022
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Authors: | Jiang, Baojun ; Tian, Lin |
Published in: |
Operations research. - Linthicum, Md. : INFORMS, ISSN 1526-5463, ZDB-ID 2019440-7. - Vol. 70.2022, 5, p. 2619-2636
|
Subject: | channel | COVID-19 | demand uncertainty | marketing-operations interface | Operations and Supply Chains | outsourcing | pricing | product quality | pull contract | quick response | reactive capacity | Produktqualität | Product quality | Lieferkette | Supply chain | Outsourcing | Theorie | Theory | Lieferantenmanagement | Supplier relationship management | Coronavirus | Qualitätsmanagement | Quality management | Vertriebsweg | Distribution channel |
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