Effects of relationship benefits and relationship proneness on relationship outcomes : a three-country comparison
Year of publication: |
August 2015
|
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Authors: | Wei, Yujie ; MacIntyre, Faye S. ; Soparnot, Richard |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 23.2015, 5, p. 436-456
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Subject: | relationship benefits | consumer relationship proneness | trust | relationship outcomes | individualism | long-term orientation | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Lieferantenmanagement | Supplier relationship management | Konsumentenverhalten | Consumer behaviour |
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