Effects of review spam in a firm-initiated virtual brand community : evidence from smartphone customers
Nan Feng, Zhenjing Su, Dahui Li, Chundong Zheng, Minqiang Li
| Year of publication: |
December 2018
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|---|---|
| Authors: | Feng, Nan ; Su, Zhenjing ; Li, Dahui ; Zheng, Chundong ; Li, Minqiang |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 55.2018, 8, p. 1061-1070
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| Subject: | Virtual brand community | Review spam | Sense of virtual community | Customer participation | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Markenführung | Brand management | Mobiltelefon | Mobile phone | E-Mail | E-mail |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.im.2018.05.012 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011947025