Effects of service attributes and competition on electronic word of mouth : an elaboration likelihood perspective
Jianing Hao, Xiaoling Hao, Zejin Tian, Yu Wang, Daqing Zheng
| Year of publication: |
2023
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|---|---|
| Authors: | Hao, Jianing ; Hao, Xiaoling ; Tian, Zejin ; Wang, Yu ; Zheng, Daqing |
| Published in: |
Information technology and management. - Dordrecht [u.a.] : Springer Science + Business Media B.V, ISSN 1573-7667, ZDB-ID 2035174-4. - Vol. 24.2023, 4, p. 367-379
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| Subject: | Category competition | Competition | Elaboration likelihood model (ELM) | Electronic word of mouth (eWOM) | Location competition | Price competition | Virales Marketing | Viral marketing | Wettbewerb | Preiswettbewerb | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10799-023-00403-0 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014422223